Paint Color Match & Identifier — Privacy Policy
Effective Date: November 7, 2026
This Privacy Policy covers Paint Color Match & Identifier, the Android app on Google Play (package com.patzerllc.paintmatch), and Paint Color Match, the iOS app on the Apple App Store (together, “the App”). Both are developed and published by Mobile Card Games & Travel Apps, LLC. It explains what data the App collects, how it is used, and how your privacy is protected. Where the Android and iOS versions differ, the difference is called out explicitly.
1. Data We Collect
The app handles the following data:
- Camera images: Photos you take with the camera to identify and match paint colors. All paint matching runs entirely on your device using on-device image processing — your photos are never uploaded to any server and never leave your device. This is true on both iOS and Android.
- Photos you choose: In the Android app you can also pick a photo with the Android photo picker, to match a color from it or to preview paint colors on a wall in it. The App receives only the photo you pick; the wall is detected by a model that runs on your device, and the photo is never uploaded. A painted preview is written to your photo gallery, or handed to the app you choose, only when you tap Save or Share.
- Usage analytics (iOS only): The iOS app uses Google Firebase Analytics to log anonymous app events (for example, which screens are used and when a purchase is completed), along with usage and session data (app opens, session duration), device information, and a randomly generated app-instance identifier collected by the Firebase SDK. No photos or photo content are ever included in analytics. The Android app does not include any analytics SDK and collects no analytics data.
- Purchase information: Records of your subscription transactions, managed by Apple (on iOS) or Google Play (on Android) together with RevenueCat.
- Install attribution: On iOS, the app requests an attribution token from Apple (AdServices) to measure which Apple Search Ads campaign led to the install. This token contains no personal information, does not use your advertising identifier (IDFA), and is used only in aggregate. On Android, the app reads the Google Play install referrer once after installation — the campaign or source tag of the link that led to the install, if there was one (see section 3). The Android app does not request or use the Android advertising ID; the permission is removed from the App.
The app does not collect your name, email address, location, or contacts, and does not track you across other companies' apps or websites.
2. How We Use Your Data
Your data is used only to provide the app's features:
- Camera images, and on Android the photos you pick, are analyzed on your device to find the closest matching paint colors from the app's built-in color catalog, or (on Android) to preview a paint color on the walls in your photo.
- Analytics events (iOS only) help us understand which features are used so we can improve the app.
- Purchase records unlock your subscription and keep it active across your devices.
- Install attribution (Apple Search Ads on iOS, the Google Play install referrer on Android) tells us which campaigns and links lead to subscriptions.
3. Third-Party Data Sharing
Your photos are never shared with anyone. The app shares limited, non-photo data with these services:
- Google Firebase Analytics (iOS app only; Google privacy policy): Receives the usage and session data, device information, and app-instance identifier described above.
- RevenueCat (revenuecat.com): Manages subscriptions on both platforms. RevenueCat receives purchase transaction tokens from Apple or Google Play and a random anonymous app-user ID — never your name, email, or photos. Payments themselves are processed by Apple or Google Play; we never see your payment card details. On Android, RevenueCat also stores the install referrer described below.
- Apple (iOS; Apple privacy policy): Processes purchases and provides the Search Ads attribution token.
- Google Play (Android; Google privacy policy): Processes purchases for the Android app. Once after installation, the App reads the Google Play Install Referrer — the referral tag (such as a campaign or source name) of the link that led to the install, if any — and stores it with your anonymous RevenueCat ID to measure which links and campaigns lead to subscriptions; it contains no personal information. Google Play also shows the in-app rating and update prompts, and when you tap one of our other apps in the App, Google Play shows that app's install page; Google handles those under its own privacy policy.
We do not sell, rent, or share your data with any other third parties.
4. Data Storage and Retention
- On your device: Your settings and paint-match history are stored locally on your device.
- Android backup: Google's Android backup may include the App's settings and your saved colors in your device backup under your Google account; we cannot access those backups.
- On our servers: We do not operate any server that stores your photos or personal data.
- Deletion: Uninstalling the app removes all locally stored data.
5. Data Security
Because paint matching happens entirely on your device, your photos are never transmitted anywhere. The limited analytics, attribution, and purchase data described above is sent over encrypted HTTPS connections.
6. Your Rights
You have the right to:
- Deny camera permission in your device settings (Settings on iOS, or App permissions on Android), which prevents the app from capturing any images. On Android, picking a photo with the photo picker needs no permission and gives the App only the photo you choose.
- Manage or cancel your subscription at any time in your Apple ID settings (iOS) or in Google Play under Payments & subscriptions (Android).
- Remove all app data by uninstalling the app.
Depending on where you live, privacy laws such as the European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) give you rights over your personal data, including the rights to know, access, correct, and delete it. Because we do not hold your data on servers we operate, there is typically nothing for us to access or delete on request — deleting the App deletes your data. Where the App does process data in transit, or a third-party service described above collects data, you may contact us at the email below to exercise your rights, and we will respond as required by applicable law.
7. Children's Privacy
The App is not directed at children under 13, and we do not knowingly collect data from children under 13. In some regions, including the European Union, a higher minimum age applies to consent for data processing; the same statement applies there — we do not knowingly collect data from anyone under the applicable age.
8. Data Breach Notification
In the unlikely event of a data breach affecting user data on any system we operate, we will notify affected users as required by applicable law.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be reflected by updating the "Effective Date" at the top of this page.
10. Contact Us
If you have questions about this Privacy Policy or your data, please contact us at:
v5cqpsj4e3u4@opayq.com